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Turkey's Ministry of Trade has imposed a total of 15.2 million lira in administrative fines on 152 real estate and car dealership businesses for posting property and vehicle listings on social media in breach of the rules, the ministry announced.

The penalties were issued under the Electronic Listing Verification System (EİDS), which was set up to stop fake listings, advertising clutter and consumer harm.

Price information and continued monitoring

The ministry assessed that omitting price information from property and vehicle listings on social media can lead to consumer harm, and said listings must include the price of the property or vehicle being shared.

The ministry said it will keep following such listings closely in order to protect consumers, prevent fake listings and clutter, and ensure transparency in the e-commerce environment. It said real estate and car dealership businesses must include an EİDS-verified listing link and the listing price in their social media posts, and take care that the shared visuals and descriptions belong to the property or vehicle in the verified listing.

Key takeaways

• 152 real estate and car dealership businesses have been fined a total of 15.2 million lira to date.
• A further 70 businesses were fined 7 million lira for posts on Instagram, Facebook and TikTok.
• Meta Platforms İstanbul Bilişim Hizmetleri Ltd. Şti. was fined 20 million lira and TikTok İstanbul Dijital Medya ve Reklam Ltd. Şti. 4 million lira.
• Social media listings must carry an EİDS-verified link, a price and matching visuals and descriptions.